Promise Neighborhoods of Lehigh Valley · Nonprofit, Community Development, Youth and Family Services
Promise Neighborhoods of Lehigh Valley needed a brand presence that could connect authentically with the Lehigh Valley community. The goal was a visual identity system with warmth, recognition, and flexibility for use across digital, print, and physical environments including their mobile outreach vehicle and community marketing materials.
A custom mascot character, Mr. Sun, was created to serve as the central brand figure for PNLV. Mr. Sun now drives the organization's visual identity and appears across their marketing materials, mobile outreach vehicle, and community activations. Supporting logo design and brand identity work was completed to create a cohesive visual system built for long-term use.
PNLV's Mr. Sun mascot is publicly visible on their mobile outreach vehicle and marketing materials throughout the Lehigh Valley.
Brand identity production requires both creative vision and practical execution. A mascot that lives on a mobile outreach vehicle, in print, and across digital channels must be built to work at every scale. This project proves LI/LX Hub production workflows can deliver original character design and brand systems that hold up in the real world.
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